Check out this billboard for Nivea Sunscreen that was highlighted on Mashable . It’s made of white beads that become colored in the sunlight, except for those covered by Nivea’s sunscreen. At night the billboard appears purely white except for a portion which advertises the sunscreen.

Advertising can be considered evil but designs, like the one above, are innovative and inspiring. How many people laughed while watching a Superbowl ad this weekend?

The Cons:

• Ads are annoying.
• They lead us to buy things we don’t need.
• Ads interrupt our favorite television shows.
• They can be distracting on the side of our favorite websites.

The Pros:

• Ads help keep many of the websites we use free.
• Our common like or dislike can bring us together.
• They can open our eyes to something new.
• Ads can be positive campaigns.