People are drawn to pictures.

They can make someone stop and take a second glance.

They can make someone read the headline or the title.

They can make someone read your article.

Pictures can run on their own or help build a better story. Today’s journalists have to be masters of all. Tips from chapter 6:

• Practice, practice, practice
• Capture the moment – real action tells a better story than posed shots
• Take a step forward – pick a focus and make them fill the frame
• Edit

Digital photography means we can take thousands of photos and just delete the bad ones at no cost. We can also take advantage of editing software to make the average good and the good great. You can also use photos to tell the whole story. Software like Soundslides makes it easy to set photos to music or audio to create slideshows that will keep people coming back.

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” – Walt Disney